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Internet Retailing PDF




by Ruiliang Yan : Internet Retailing

ISBN : #3836414872 | Date : 2007-05-29

Description :

PDF-ffc2f | Since the e-commerce are booming on sales and information is becoming a critical resource to firms. How the market information and pricing strategies impact the performance of e-retailers? Specifically, is the information accuracy valuable to e-retailers? Can the information sharing effectively improve the performance of e-retailers? what are the optimal pricing strategies for the e-retailer? What… Internet Retailing


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Internet Retailing by by Ruiliang Yan

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by Matt Haig : E-mail Essentials: How to Make the Most of E-Communication

ISBN : #0749435763 | Date : 2001-08

Description :

PDF-34f38 | Although e-mail is the most frequently used Internet application, many people are uncertain about how to use it effectively…. E-mail Essentials: How to Make the Most of E-Communication


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How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs, and Podcasts (How to Say It… (Paperback)) PDF




by Lena Claxton : How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs, and Podcasts (How to Say It… (Paperback))

ISBN : #0735204322 | Date : 2008-09-02

Description :

PDF-b3104 | Read Lena Claxton and Alison Woo’s posts on the Penguin Blog.The essential resource for building a global community of customers.How to Say It®: Marketing with New Media provides business owners with the tools they need to effectively market their company to today’s ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the esse… How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs, and Podcasts (How to Say It… (Paperback))


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[Pub.48wXI] How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs, and Podcasts (How to Say It… (Paperback)) PDF | by Lena Claxton


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by Simon Stepsys : The Map Addiction: A True and Inspirational Story of How Simon Went from Road Sweeper to Internet Millionaire, and How You Can Do the Same

ISBN : #0993370004 | Date : 2015-08-31

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PDF-6d66b | … The Map Addiction: A True and Inspirational Story of How Simon Went from Road Sweeper to Internet Millionaire, and How You Can Do the Same


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Emerging High Tech Consumer Marketing Implications PDF 57f67981e

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The Emerging High-Tech Consumer: A Market Profile and Marketing Strategy Implications PDF




by Allan Reddy : The Emerging High-Tech Consumer: A Market Profile and Marketing Strategy Implications

ISBN : #1567200729 | Date : 1997-07-16

Description :

PDF-f2a10 | Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer profile, then dig into the implications this holds for developing successful marketing strategies. They synthesize the important current research and i… The Emerging High-Tech Consumer: A Market Profile and Marketing Strategy Implications


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Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference (Developments in … of the Academy of Marketing Science) PDF




: Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference (Developments in … of the Academy of Marketing Science)

ISBN : #331924146X | Date : 2015-10-21

Description :

PDF-ad014 | This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues  and practices. This volume presents papers on various topics including marketing management, marketing strategy, a… Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference (Developments in … of the Academy of Marketing Science)


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Pinterest Power Business Product Hottest PDF 208fd9edc

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Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World’s Hottest Social Network (Business Books) PDF




by Jason G. Miles : Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World’s Hottest Social Network (Business Books)

ISBN : #0071805567 | Date : 2012-10-30

Description :

PDF-d54b5 |  As a marketer, you can’t afford to ignore this amazing platform. Why should you start marketing right now on Pinterest? In a word: MORE. You’ll drive more traffic, get more customers, and make more money than ever!”Pinterest has unimaginable potential as a marketing and customer relationship building tool. In this fantastic book Jason and Karen reveal their highly effective blueprint for using … Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World’s Hottest Social Network (Business Books)


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[Pub.30Hyd] Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World’s Hottest Social Network (Business Books) PDF | by Jason G. Miles


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Managing Online Reputation Palgrave Consultants PDF E9c55b178

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Managing Online Reputation: How to Protect Your Company on Social Media (Palgrave Pocket Consultants) PDF




by Charlie Pownall : Managing Online Reputation: How to Protect Your Company on Social Media (Palgrave Pocket Consultants)

ISBN : #1137382295 | Date : 2015-09-30

Description :

PDF-b2ee6 | Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media…. Managing Online Reputation: How to Protect Your Company on Social Media (Palgrave Pocket Consultants)


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All Business Local Matters Virtual PDF Fba5ec83e

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All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World PDF




by John A. Quelch : All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World

ISBN : #1591844657 | Date : 2012-02-02

Description :

PDF-74fea | Why businesses should never underestimate the power of place. Today’s business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It’s a paradox of the Internet age: now that it’s possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time.The best global bran… All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World


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Trust Management International Conference Proceedings PDF 4c710841c

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Trust Management: First International Conference, iTrust 2003, Heraklion, Crete, Greece, May 28-30, 2002, Proceedings (Lecture Notes in Computer Science) PDF




: Trust Management: First International Conference, iTrust 2003, Heraklion, Crete, Greece, May 28-30, 2002, Proceedings (Lecture Notes in Computer Science)

ISBN : #3540402241 | Date : 2003-08-05

Description :

PDF-86209 | iTrust is an Information Society Technologies (IST) working group, which started on 1st of August, 2002. The working group is being funded as a concerted action/ thematic network by the Future and Emerging Technologies (FET) unit of the IST program. The aim of iTrust is to provide a forum for cross-disciplinary investigation of the application of trust as a means of establishing security and con?d… Trust Management: First International Conference, iTrust 2003, Heraklion, Crete, Greece, May 28-30, 2002, Proceedings (Lecture Notes in Computer Science)


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Stand Out Social Marketing Differentiate PDF C074d163a

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Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence PDF




by Mike Lewis : Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence

ISBN : #0071794964 | Date : 2012-11-12

Description :

PDF-cfd31 | The next step in the social media marketing revolution–proven tactics for standing out and drawing positive attention in the already overcrowded social webStand Out Social Marketing goes beyond the basics of establishing a social presence to offering a set of strategies and tactics designed specifically to help a brand rise above existing noise on the social web. The book presents case studies al… Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence


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Emarketing Seth Godin PDF 0f3802a33

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Emarketing PDF




by Seth Godin : Emarketing

ISBN : #0399519041 | Date : 1995-03-01

Description :

PDF-b0d58 | A guide designed to assist readers in mastering the technologies which have revolutionized the business world. It explains how to reach target markets using such technological means as fax on demand, the Internet, bulletin boards, database marketing, CD-ROM, and home-shopping…. Emarketing


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Emarketing by by Seth Godin

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Social Media Strategist Successful Management PDF 1a0b919a4

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The Social Media Strategist: Build a Successful Program from the Inside Out (Management & Leadership) PDF




by Christopher Barger : The Social Media Strategist: Build a Successful Program from the Inside Out (Management & Leadership)

ISBN : #0071768254 | Date : 2012-01-10

Description :

PDF-cf467 | Build a powerful social media strategy to increase buzz―and the bottom line “Whether you’re Fortune 500 or a small business owner, if you’re looking for success in this field, you owe it to yourself to read this book.”―George G. Smith Jr., Social Strategist, PepsiCo “After working with hundreds of organizations in their efforts to adopt social technologies, I can safely say The Socia… The Social Media Strategist: Build a Successful Program from the Inside Out (Management & Leadership)


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The Social Media Strategist: Build a Successful Program from the Inside Out (Management & Leadership) by by Christopher Barger

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Economics and Management of Networks: Franchising, Strategic Alliances, and Cooperatives (Contributions to Management Science) PDF




: Economics and Management of Networks: Franchising, Strategic Alliances, and Cooperatives (Contributions to Management Science)

ISBN : #3790817570 | Date : 2007-02-21

Description :

PDF-d3379 | Previous research on the institutional structure of franchising networks (Bri- ley et al. 1991; Lutz 1995; Shane 1998; Lafontaine and Shaw 1999, 2005; – fuso 2002; Penard et al. 2003a,b) does not explain the governance structure of the franchising firm as an institutional entity that consists of two interrelated parts: Residual decision rights and ownership rights. The latter includes not only res… Economics and Management of Networks: Franchising, Strategic Alliances, and Cooperatives (Contributions to Management Science)


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Market Intelligence: Building Strategic Insight PDF




by Per Jenster : Market Intelligence: Building Strategic Insight

ISBN : #8763002027 | Date : 2009-01-20

Description :

PDF-1716e | Market Intelligence provides an overview of the most important tools and concepts relevant to intelligence analysis for strategic decision making. The book’s focus is not only on competitors, but also on customers, suppliers, and a range of other stakeholders. It gives the reader tools used to analyze both micro and macro factors in the organization’s environment to predict future outcomes better … Market Intelligence: Building Strategic Insight


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